Groupon merchant5/17/2023 ![]() The promotional value is the spending power of the Groupon Voucher beyond what the consumer paid for the voucher. Second, there is the promotional value of the Groupon Voucher. ![]() First, there is the amount that the consumer paid for the Groupon Voucher. When a consumer purchases a Groupon Voucher based on a merchant’s promotional offer, the Groupon Voucher has two separate values. The goal of this arrangement is to generate better prices on goods, services or experiences for consumers and enhance the scope, reach and results (hopefully) of merchants’ marketing efforts. In turn, consumers are able to access promotional deals offered by local businesses. Through Groupon, merchants are able to offer promotional deals to local customers. Groupon is a service provider that created an electronic marketplace for local business.
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